Privacy Policy

Effective Date: March 12, 2026 Last Updated: March 12, 2026

1. Introduction

The Critical Thinking Lab ("we," "us," or "our") operates the website at www.thecriticalthinkinglab.org (the "Site"). This Privacy Policy explains what information we collect when you visit our Site, how we use it, and your choices regarding that information.

Our Site is a marketing website intended for adults—primarily parents and guardians interested in our educational programs. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information through our Site, please contact us at hello@thecriticalthinkinglab.org and we will promptly delete it.

2. Information We Collect

2.1 Information You Provide Directly

When you fill out a contact form or join our email list, we may collect:

  • Your name

  • Your email address

  • Any message or inquiry you submit

We collect only what you choose to share with us. You are never required to provide personal information simply to browse the Site.

2.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical information, including:

  • Usage data: Pages viewed, links clicked, time spent on pages, and referring URLs

  • Device and browser data: Browser type, operating system, screen resolution, and language settings

  • IP address: Used to infer general geographic location (city/region level)

This data is collected through cookies and similar tracking technologies, described further in Section 4.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and contact form submissions

  • Send you updates, newsletters, or promotional communications you've opted into

  • Understand how visitors use our Site and improve its content and performance

  • Measure the effectiveness of our marketing campaigns

  • Comply with legal obligations

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies for analytics and advertising purposes. By using our Site, you consent to the use of these technologies as described below.

4.1 Analytics — Google Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects data such as pages viewed, session duration, and traffic sources. This data is aggregated and does not personally identify you.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

Google's privacy policy is available at https://policies.google.com/privacy.

4.2 Advertising Pixels — Meta (Facebook) and Google Ads

We use the Meta Pixel and Google Ads conversion tracking on our Site. These tools allow us to measure the effectiveness of our advertising, build audiences for retargeting, and serve ads to people who have visited our Site on third-party platforms.

These pixels may collect your IP address, browser information, and behavioral data about your visit. This data is shared with Meta and Google under their respective data processing terms.

  • Meta's data policy: https://www.facebook.com/privacy/policy

  • Google's privacy policy: https://policies.google.com/privacy

To opt out of Meta's ad tracking, visit https://www.facebook.com/ads/preferences. To opt out of Google's ad personalization, visit https://adssettings.google.com.

4.3 Managing Cookies

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling certain cookies may affect the functionality of our Site.

5. Email Communications and CAN-SPAM Compliance

If you sign up for our email list or newsletter, we will send you updates about our programs and offerings. Every marketing email we send includes:

  • A clear identification of [Company Name] as the sender

  • A physical mailing address

  • A one-click unsubscribe link

You may unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at hello@thecriticalthinkinglab.org. We will process opt-out requests promptly, within 10 business days.

We do not send unsolicited commercial email.

6. How We Share Information

We do not sell personal information. We may share information in the following limited circumstances:

  • Service providers: Third-party vendors who help us operate our Site and communications (e.g., email platforms, web hosting), under agreements that restrict their use of your data

  • Analytics and advertising partners: As described in Section 4, we share behavioral data with Google and Meta for analytics and advertising purposes

  • Legal compliance: When required by law, court order, or to protect the rights and safety of our users or the public

  • Business transfers: In the event of a merger or acquisition, we will notify users and uphold existing privacy commitments

7. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy:

  • Contact form submissions: Retained for [12–24 months] or until your inquiry is resolved

  • Email list subscribers: Retained until you unsubscribe or request deletion

  • Analytics and pixel data: Governed by the retention policies of Google and Meta

You may request deletion of your personal information at any time by contacting us at hello@thecriticalthinkinglab.org.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request that inaccurate information be corrected

  • Deletion: Request that your personal information be deleted

  • Opt-out of sale or sharing: We do not sell personal information, but you may opt out of the sharing of your data with advertising partners (see Section 4)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and shared, and the right to opt out of the "sale" of personal information. As used under CCPA, sharing data with advertising partners like Meta and Google for targeted advertising may constitute a "sale." To opt out, please use the tools described in Section 4.2 or contact us directly.

To exercise any of these rights, contact us at hello@thecriticalthinkinglab.org.

9. Data Security

We implement reasonable technical safeguards to protect your personal information, including encrypted data transmission (HTTPS). However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For material changes, we will notify email subscribers directly.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

The Critical Thinking Lab Email: hello@thecriticalthinkinglab.org